45 Unanswered Questions about the Apple Watch

Since the Apple Watch announcement it’s clear there are more questions than answers when it comes to the specifics of the device itself, the software, developing apps, and how it will be sold. I decided to jot down some of the questions there don’t seem to be answers for yet.

1. How often will the screen turn on when I don’t want it to?

2. Does it have a power button?

3. How long does it take to fully charge?

4. How do I know how much charge it has?

5. Is heart rate monitoring continuous or only when you are using a health/exercise app?

6. Will it conserve more energy the lower the charge gets to help get through the day?

7. What will be covered in the warranty?

8. How water resistant is water resistant really?

9. Will all of the bands be the same price?

10. Do the two sizes have the same logical size in points?

11. If initial setup requires iPhone will the software be baked into iOS 8 update? Or separate app that will be downloaded?

12. Will the Watch OS be a discrete OS with it’s own versioning?

13. How does it handle OS software updates?

14. Will WatchKit introduce it’s own APIs or use existing iOS APIs?

15. Will WatchKit require a watch app be part of an iPhone app?

16. Will Glance only apps be possible?

17. How will you find Apple Watch apps? New section in App Store on iPhone?

18. How does it handle watch app updates and release notes?

19. How much internal storage is available to apps and their data?

20. Will watch apps have full network access all the time?

21. Is Forcetouch UI single function per screen?

22. Can it pair with iPad instead of iPhone?

23. Can it pair with iPod touch?

24. Can it pair with a Mac?

25. Will it work with iBeacons?

26. Will other fitness sensors be able to communicate with it?

27. Can it interact with a nearby Apple Watch directly?

28. How will it handle interference at crowded places like stadiums or WWDC?

29. Does it backup to iCloud for when you buy a new one?

30. What happens if you lose it? Can you remote wipe it?

31. Is there a sleep mode if I don’t want to take it off before bed?

32. What happens if you click a link in a tweet or email?

33. Will emails be plain text only?

34. Do general push notifications from my phone show up? Or only those with apps on the watch.

35. How will using it affect your iMessage online/away status?

36. If I have a Bluetooth headset, does it pair with the phone or the watch?

37. How do I tell it to play music on my iPhone headphones versus play via its speaker?

38. How do you know if a contact has their Watch on?

39. How do you load music onto it?

40. Will it encourage people to learn Morse code to tap out messages :)

41. What part of the year will become its refresh cycle?

42. Will new generations be introduced before or after new iPhones?

43. How will the Apple stores be setup to allow people to try them on?

44. Will the retail packaging have a strap included? Or will it be the first Apple product to ship in two discrete boxes.

45. Will there be “Works with Apple Watch” bands made by third parties?


Thanks to Mike Demers, Alex Hofsteede, David Kasper, Mark Dodwell, and Mike Gowen.

Thoughts on the Apple Watch

I don’t wear a watch. I don’t own a “wearable”. But I want the Apple Watch. Before yesterday I didn’t expect I would, but a few things about the “why” for the device have started to crystalize.

I’ve been thinking a lot about the previous category defining products Apple has launched.

The Mac took the extremely geeky concept of the PC and made it far more approachable for everyday people. The team at Apple was already well aware of the problems of command line interfaces and the general dismissiveness the general public had for the need of a PC. The PC was a niche product in 1984. Most people had never used a PC. Apple took a leap and bet that eventually it wouldn’t be niche. They believed everyone could benefit from a PC. They took the stance that the interaction model and UI would be critical to eventual adoption – breaking from command line, and moving to a windowing environment and the mouse. The Mac was also a platform. Apple made some apps to start, but the value of the Mac, the problems it solved were eventually identified and solved by third party developers. Apple provided the hardware and direction on how to design great software; third party developers took care of the “last mile”.

Seventeen years after the Mac debut Apple introduced the iPod. The iPod was different from the Mac. The iPod solved a very specific and universally important problem – MP3 players were junk, but everyone loves music. Millions of people had experience with portable music, starting with transistor radios, then Walkmen, then CD players. Apple carefully addressed the challenges of capacity, navigation, and portability. The iPod was a fresh take on an existing product category.

Six years later and iPhone is announced. iPhone was instantly recognizable as a huge advance over the smartphone of the day. While most people had feature phones, Apple employees and execs were Blackberry users. They were intimately familiar with the failings of the devices, and knew they could do better. Apple seemed to treat iPhone more like iPod than Mac at the start. It was an appliance. All the apps were from Apple and the use-cases were clear and defined. They were solving very specific problems. And everyone already had a phone, so why would’t you want an incredibly capable phone with a built in browser, iPod, email, calendar, maps etc.

Three years later and it’s time for iPad. iPad confused people. It was jeered as a big iPod touch. It didn’t do anything new. The refrain seemed to be “Why do I need this?” People could already do email on their Mac or iPhone. People could already browse the web on their Mac or iPhone. Even Apple seemed to be confused about what made it a must buy. The introduction was simply a demo of apps, already on iPhones, just optimized for the larger screen. And yet, today it is clear iPad will continue to eat away at the desktop and notebook market. And nearly everyone who uses a PC today would be able to do everything they need with an iPad. Why? First, the iPad is a platform. It’s defined by the great apps third party developers have created to solve all sorts of needs, from DJ apps, sales catalog apps, X-ray imaging apps, professional photography apps, etc. Second, the iPad is more convenient and simpler than a PC. While it’s true you can do many of the same things on your Mac, the iPad is often more convenient and a better experience. It’s in the details. It wasn’t obvious on launch day that all these micro experience improvements and multi-touch interface and form factor would be enough to warrant buying. But buy they have, 225 million to date. More iPads have been sold in the past 4 years than all Macs…ever.

Which brings us to yesterday and the introduction of the Apple Watch. Apple didn’t explain the why for the product well. They spent a lot of time talking about the physical design and on the least interesting part of the product, the watch app. But the more I think about it the more I’ve come to believe three things.

1) The team at Apple must believe there is real merit in having a computer on your body – in addition to in your pocket. I believe they’ve come to this realization through their own use of wearables that’ve been on the market for the past few years. Similarly to how they were pioneers of computers in the 70’s and early users of smartphones in 2002. I’d bet they understand the problems with the current crop of devices and also have a head start in understanding the possibilities. Hell, we know Tim Cook is an avid runner and as a Nike board member, was intimately aware of the Fuelbands success and failures. While most people don’t have a wearable today, it seems Apple’s bet is they eventually will. Because like the PC, MP3 player, smartphone, and tablet before them, wearables suck. But Apple believes they can make them great too.

2) Just because you can do it on your phone, doesn’t mean you wouldn’t prefer to do it on your Apple Watch. The iPad proved this. While some things still require a PC a lot of things don’t. And more and more don’t, even things no one expected four years ago. I don’t use the calendar on my iPad much, but that’s Ok. There is a lot of other stuff I do use, a lot. The first things to get peeled off the phone to the Apple Watch will be 10 second tasks. Things you currently have to pull your phone out of your pocket to do in less than 10 seconds. Change a song, check a new message, see if someone’s emailed you, check tweets in line, summon a car, open up Passbook etc. These being more convenient being on your wrist, however slight, will win. Convenience tends to win. None of these use-cases is all that exciting in a demo. Nor are they compelling on their own. And you won’t know how great they are until you actually use them.

3) It’s a watch because that’s the only socially acceptable anchor. We’ve never worn computers on our wrists, that’s weird. But we’ve worn watches for a century. It isn’t weird to see someone with a watch on their wrist. It isn’t weird to see someone with an electric bicycle. It is weird to see someone on a Segway. Social norms can make or break a technology, especially technology that is visible to others. Apple has anchored to the watch because it is safe. The same way iPhone is barely a phone, and it may be one of the least interesting parts of the device. The Apple Watch is really a tiny computer on your wrist. All the interesting things that have come as a result of having an internet connected computer in your pocket have little to do with the device being able to make and receive phone calls. So too, the Apple Watch being a watch is a trojan horse. It’s just familiar enough not to be rejected instantly but ambitious enough as it becomes it’s own new platform.

I’m genuinely excited by what the Apple Watch will enable. It will start with convenience for existing Apps, making it hard to remember how barbaric it was to pull out your phone fifty plus times each day. And eventually it will enable new experiences only possible with a persistently accessible and glanceable device.

Meet Mosaic

Today is a day I have been looking forward to for a long time. We are announcing Mosaic, a fast and spontaneous new photobook experience for iPhone.

I’ve been hard at work on it with my former Yobongo colleagues at Mixbook for more than six months; in total secrecy. No longer will I have to coyly dodge questions about what we’ve been up to since Yobongo was acquired. There is still much to be done, but today marks a major milestone.

We believe that there’s a need for a fresh approach to the entire photobook experience. There are many people for whom photobooks are purely an intriguing concept, not a must have. We aim to change that with Mosaic.

Mosaic is about your everyday photos and making something beautiful with them incredibly fast. It’s more than just an app, or a book. It’s an entire experience.

We’ll be sharing more details soon, but in the mean time check out http://heymosaic.com/i/caleb and signup to be alerted when we launch.

Why does the Ad world classify digital as unmeasured?

The advertising world classifies media into two buckets, measured and unmeasured. Not being deeply embedded in the advertising world I was surprised to discover which was which.

I would have bet that search advertising, mobile, display, and online video would be in the measured bucket. I was wrong. These are considered unmeasured. TV, radio, and print are considered measured. This seems backwards. How can this be?

It’s because the segmentation came about before the internet existed and ad tracking services like Nielsen were considered the gold standard of measurement. And because big firms have not agreed on a standard, most digital media is still considered unmeasured.

This matters because according to AdAge Internet spending by the Top 100 advertisers is expected to surpass newspapers for the first time, positioning internet in the number two spot, right behind TV.

As companies like Facebook and Twitter battle to attract these Top 100 advertisers they fight a bias that digital is unmeasured. This is peculiar and must be incredibly frustrating for the sales teams inside these technology companies. They will need to work even harder to define standards and create reports that CMO’s will believe in as much as the reports they get for their TV and print spend.

The shift is inevitable. Attention has already shifted online while ad spend hasn’t kept pace. It’s just going to take a while, since something as basic as what is measurable and what isn’t is seemly completely backwards.

Why is Android not like Windows?

Android is often compared to Windows, not because of its being open source, or for it being run by a software company that doesn’t charge for software, but because some find Android to be following a similar playbook. One that aims to build a platform that serves a greater ecosystem of hardware manufacturers. And for this reason Android will win in the long run. I don’t think this line of reasoning holds up.

The argument seems to go something like this – Windows was dominant, Android is like Windows, ergo Android will dominate. Just as it took Windows a few years to really get its grove, Android is still in this early period, and just like before, Apple’s early lead will deteriorate. At least this is how the argument goes.

Microsoft was able to build Windows into something that manufacturers wanted to use as a way to sell their hardware. Fast forward two decades and we find Google building Android into something that manufacturers wanted to use as a way to sell their hardware, only this time the computers fit into our pocket and happen to make phone calls. Like Windows, Android works on various screen sizes, CPU speeds, and form factors.

However, the key difference is that Microsoft also got the developers. Developers started building for Windows with key productivity apps and soon games for the platform. They chose to build for Windows first and would later port to Mac. This is a critical difference from today. Developers primarily build for iOS first – Instagram, Flipboard, Rovio, OMGPOP, etc. iOS is where the developers start. Android is where they port. In this way, iOS is more like the Windows of old than Android ever has been.

iOS will continue to dominate as long as developers continue to choose iOS first and everyone else second. People care about what these devices can do for them, and great apps are still what matter.

Break’s over

It has been over a year since my last essay. I did not specifically intended for such an extended break, but that’s what happened. I was busy with Yobongo, then busy selling Yobongo, and now I am busy with Mixbook. But the past year has crystalized ideas that had been floating around, and it has exposed me to fresh perspectives and new situations which are, no doubt, shaping me now. 

In an attempt to reduce the hurdle of posting, I may post shorter essays more frequently than I did in the past. The ideas may be more raw, but at least they will be written down and shared. 

Here we go.

Why is Parallel a Pipe Dream?

There is always more to do than can be done. This simple fact can lead one to work on multiple things at once with the false belief of ‘doing more’. This manifests in splitting a day into tiny chunks and incrementally advancing a laundry list of tasks. I have caught myself doing this recently. I am coming to understand that parallel sucks. Instead of running multiple projects concurrently I now tackle the most important project until completion. Then move on to the next most important project.

The benefits are profound. While there are indeed many things to get done, there are usually only one or two that are critical at any point in time. The opportunity cost of sacrificing attention on the high priority tasks just to feel like you are ‘getting more done’ is economically irrational. Answering a random email or taking a coffee meeting are rarely the most important things.

The secondary benefit is psychological. Completing an important task feels good. It feels good to ship. It feels good to sign the deal. It feels good to hire. Days and days without that mental satisfaction is grating.

Technology companies hack the daily routine of parallel to get to serial, they are appropriately called ‘Hack Days’. They are wildly productive and energizing because they focus all attention of a team on one goal. They allow the team to cut scope to ensure high quality. And the end post is clear — the project will be completed before moving on.

At Yobongo we are working hard to stay serial. Focusing our effort on the key task and blocking out everything else. It is hard. But that is the point. Which opportunities are you willing to sacrifice out of the endless possibility set. If you tried to do everything, you might feel like a superhero, but what you choose not to do is definitional. Thinking deeply about what you direct your attention to is critical.